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December 31, 2010

On Bradley & Guzzetta’s Social Media Policy & Tech Consulting Services

The use of such social media outlets for marketing or even recruitment is nothing new among law firms. But Bradley & Guzzetta has expanded its services beyond its former niche of telecommunications, broadband and cable television law to begin offering technical and legal support in the development and deployment of social media.

We’re grateful to Minnesota Lawyer for publishing an article about our social media policy and consulting services. If you’re a subscriber of Minnesota Lawyer, here’s the article on their site.

October 28, 2010

Cablevision Will Pay Online World Series Viewers During Blackout

In a surprising (and no doubt pricey) move, Cablevision announced it will reimburse its would-be World Series viewers the cost of watching the games online at MLB.com. Cablevision and News Corp. (the owner of broadcaster Fox) have been in rough retransmission agreement negotiations, and Fox removed its stations from Cablevision mid-October as Cablevision refused to pay what News Corp. is demanding for its stations. This plan might have pulled the fulcrum out of one of Fox’s biggest levers: no baseball for Cablevision subscribers.

Cablevision subscribers are prompted to pass verification of their MLB.com World Series coverage purchase to Cablevision in order to receive a $10 credit on their cable bills. Cablevision is also cleverly employing social media to add public pressure against News Corp.

An interesting angle to this development is the fact that this is a cable company pushing subs to view content online. If the MLB.com site (which touts “no blackouts”) can keep up with this new surge in demand, Cablevision might be creating new interest in online-only viewing. There are certainly some subscribers who will be wooed by the multi-angle, ad-free Internet broadcast of the games. As long as Cablevision is the ISP for these folks, they’re probably ok, but viewers are likely learning that they can receive other Fox programs online at Fox.com and Hulu (although Fox tried to cut off access for Cablevision-area subs there, too, for a short time).

Cablevision is certainly not the first or only big cable operator to tussle with broadcasters over retransmission fees. In the Midwest, Mediacom and Sinclair dismayed college football fans when retransmission negotiations broke down right before the bowl games. That same fight is expected to flare up again when the one-year extension to Mediacom and Sinclair’s retransmission agreement expires in early January 2011.

October 7, 2010

Social Media and Lawyer Ethics: The Medium is Not the Message

Filed under: Uncategorized — bergus @ 10:34 am

Bradley & Guzzetta partner Mike Bradley and social media policy consultant Laura Bergus will present this three-hour ethics course for attorneys later this month. This event is aimed at Ramsey County attorneys, but we’ll be posting more general social media and ethics information on the Bradley & Guzzetta website after the event. From the Ramsey County Bar Association:

Social Media and Lawyer Ethics: The Medium is Not the Message
Tuesday, October 26

This course addresses how ethical rules governing advertising and client solicitation, unauthorized practice of law and multijurisdictional practice, and client confidentiality are applied to online social media use. The focus will include Minnesota Rules of Professional Conduct 1.6, 4.1-4.4, 5.5, and 7.1-7.5. Attention will also be given to the problems of using social media as a pretext in obtaining pre-trial information, and the contracts governing social networks’ terms of use.

Presented by: Mike Bradley, Partner, Bradley & Guzzetta, LLC and Laura Bergus, Social Media Policy and Technology Consultant, Bradley & Guzzetta, LLC

Time: 8:30 to 11:45 a.m. Registration: 8:00 to 8:30 a.m.
Location: First National Bank Building Training Room, 332 Minnesota Street, St. Paul
Cost: $45 for RCBA members; $70 for non-members
3 Ethics CLE credits approved
To register, contact the RCBA office at 651.222.0846, send an email to info@ramseybar.org.

For more about RCBA Section CLEs, as well as events and other RCBA programs, visit our web site:www.ramseybar.org.

October 1, 2010

Broadband for Everyone: Use Different Delivery Technologies

Filed under: Uncategorized — bergus @ 11:48 am

Blair Levin, the FCC’s former lead on the National Broadband Plan, said this week that the key to serving all Americans who still don’t have broadband access is to use a variety of delivery technologies. According to Multichannel News, Levin suggests using satellite-based broadband to reach the hardest-to-serve 250,000 homes. These residences are often located in places where wiring with traditional services is extraordinarily expensive. This seems like an awfully common-sense approach to providing access to remote locales. Which makes me wonder, “What’s the catch?”

Levin suggests funding this plan with changes in Universal Service fund allocations. Shifting money from the USF to pay for broadband [pdf] underlies many of the FCC’s goals in the National Broadband Plan.

September 27, 2010

Lunchtime Bites with Mike: Is PEG Television Relevant in a Social Media World?

I’m not a big morning person. Never have been. So when it came time for blogging, morning was out. For now, I’ll blog over lunch. But “Lunchtime Bites” may at some point turn into “Midnight Snacks.” We’ll see. This is my first entry.

With technology today, a person interested in producing a video is as easy as pulling out a smart phone and shooting video and uploading it to Facebook or YouTube or some other type of interactive social media network. Anyone with access to widely available video recording devices can produce and distribute video. Add a mac or pc to the mix and now you can produce a fully edited video clip for distribution. So with these capabilities in our hands, is there any reason to support Public, Educational and Governmental (“PEG”) television?

PEG Channels are cable channels that are typically operated by cities or counties. A “Public Access” channel is generally open to anyone who wants to put some type of video programming on the channel. It is the public soapbox in the cable television world. An “Education Access” channel is typically a channel that is programmed by the local school district or college/university and could contain classroom instruction or video of school board meetings and other school activities, like a school pep fest. A channel that shows local government meetings and other information on the local community is a “Government Access” channel. These PEG channels have been around for about 30 years now.

While there are new and inexpensive ways to produce video, PEG operations still allow people to produce video in a higher quality and shown to a local audience. While you can put a video out on YouTube, the chances of it being seen by significant numbers of people is still very small. There are still some financial obstacles to producing video. Although the technology to produce a decent quality video has decreased significantly over the years, there are still many people that simply do not have access to the cameras to shoot the video, the computers to edit the video, or the internet to upload the content. Many PEG operations also provide training to help new producers make quality video productions. Sometimes these productions are later shown on other channels, such as PBS. Volunteer producers go on to careers in video production.

The audience of the PEG channels should also not be underestimated. For example, folks who want to know what is going on with their local government need only tune into their local government access channel. They will likely see the council or board meetings that they are interested in, shows about current city/county/state projects, and perhaps bulletin board notices with important information. Viewers know where this information is and the amount of content exceeds what you can put on a social networking site.

Is PEG Television relevant in a social media world? Yes! Should local governments exclude the use of social media? No! Local governments can and should use social media to highlight good programming and information. Robust viewership is good for the future of the PEG channels and good for the cable operator providing the channels. Food for thought!

September 22, 2010

Cities Using Social Media: LinkedIn Over Twitter and Facebook?

Filed under: social media for cities — Tags: , , , , , — bergus @ 10:49 am

Government Technology reported today on a recent survey of top US cities using social media. The report requires a bit of parsing, as the focus is on all types of business people using social media — not how cities as organizations use social media. But one very interesting tidbit is revealed about how governments use social media: there is a preference for LinkedIn over Facebook and Twitter, although the gap in interest between these services is smaller for government workers than for other businesses in general. That is, cities and city employees are more likely, proportionately, than other business types to favor Facebook and Twitter along with LinkedIn.

What does this say about local governments and their employees using social media? I think it shows a greater connection with constituents — the general public. Public servants are seeing the value in communicating on the networks that most most of their residents favor.

September 14, 2010

FCC Releases Database APIs

Filed under: FCC — Tags: , , , — bergus @ 9:46 am

Last week the FCC announced [pdf] that it has released APIs for four of its databases: Consumer Broadband Speed Test, Census Block Search, FCC Registration Number (FRN) Conversion, and FCC License View.

This means that people with fundamental coding skills will be able to analyze and present FCC data in new and hopefully insightful ways. For instance, the FCC Licence database could lead to some very striking graphical portrayals of media ownership consolidation.

Some early users have reported gaps in the data and unexpected results in using this data, but the FCC hopes that citizen software developers will create “mash-ups and data calls” to “leverage government data in ways never imagined.” While the FCC may be coming a bit late to this game, if its goal is to remake itself with “dot com” responsiveness, it’s good to know it at least has its hands on the appropriate jargon. Kidding aside, this is a move in the direction of greater transparency and usability of fundamental information about our national telecommunications system.

August 25, 2010

Cities Don’t Need to Shy Away From Social Media

I was disappointed to read that a city in California plans to abandon its Facebook page due to legal concerns. While it’s true that a municipal attorney’s job is to spot potential problems and help head them off before they strike, it’s unfortunate when that advice hampers a very useful communication tool for citizens.

None of the legal issues raised in the above-linked story are insurmountable, they just take some careful planning and consideration to ensure they’re handled in a way that limits liability while maximizing the value to residents and city staff. In many cases, the tradeoffs involved in, for instance, a municipal Facebook page, will tip the balance towards keeping the page active.

On questions of censorship and First Amendment rights, cities can:

  • Limit users’ ability to post comments.
  • Post explicit, carefully-crafted policy on how the Facebook forum is to be used if comments are allowed.
  • Address borderline comments openly and respectfully in the same forum.
  • Lead by example in keeping the conversation clean and productive.

For records retention concerns:

  • Third-party services can help governments cheaply and easily incorporate Facebook and other social media content into records retention activities
  • Archived social media posts can help city officials follow important issues of citizen concern

Regarding open meetings violations:

  • A quorum of officials commenting on any online platform can be a violation, so why not use the opportunity to educate officials and benefit from social media?

On concerns of employee use:

  • Cities need to have policies on official and personal social media use by employees. Eliminating an official Facebook page is not going to keep employees off of Facebook, nor will it keep them from discussing their jobs while online. Careful policy creation, training, and enforcement can enable employees to use social media in ways beneficial to the city and to themselves.

It’s sad to see cities turn away from social media. Their citizens, employees, contractors, and current and potential businesses are leveraging social media. Cities should be, too.

August 17, 2010

Two Snails Racing: Waiting for Congress or the FCC to Move on Net Neutrality

Filed under: Uncategorized — Tags: , , , — bergus @ 3:41 pm

The Myth of Existing Net Neutrality

The debate over net neutrality is not about whether an open Internet is good or bad. In terms of free expression and our imagined “marketplace of ideas,” an equal-access network would be very nice. If there were enough bandwidth for every appetite and application, and if broadband service providers could decide on and disclose actual speeds and contractual limitations on bandwidth use, net neutrality just might work. But bandwidth is finite. And ISPs will lose subscribers if they are too upfront about their limited capabilities. So, the argument over feared worst-case scenarios continues.

Net neutrality in the United States does not exist today. There are reports of Comcast and other ISPs throttling BitTorrent users as early as 2005. That means the past five years (at least) of Internet growth have happened while ISPs have been doing exactly what we fear most: deciding for us what type of service we can access. On the other hand, ISPs and content providers have been filtering our Internet experience in ways that most users prefer: think spam blocking or Google’s “safe search.”

The problem with the current discussion is that it fails to address this balance. Most consumers want some traffic shaping, some of the time. Most ISPs have to limit some bandwidth hogs, sometimes, to sustain their business. Yet our government is tasked with protecting us from service providers’ unbridled greed and anticompetitive intent. This protection comes in the form of regulation, even if that regulation is simply to tell service providers to be “reasonable” or “fair.” Even such vague standards of public interest allow the government to impose some type of sanctions if service providers are wildly out of line.

The issue now is if and how the federal government will intervene, hopefully to dictate some reasonable balance.

Snails Racing for Reform

To end the now-ideological net neutrality debate, we’re left looking to two players who are generally slow and ineffective when it comes to dealing with immediate technology problems: Congress and the FCC. So far, Congress doesn’t seem to have a plan, though Google and Verizon have kindly provided a self-protecting regulatory framework in case lawmakers need a little help. The FCC has scrambled since April, when the D.C. Circuit delivered a no-nonsense administrative law smack-down that dialed back the FCC’s ability to stop network discrimination. A possible solution to the regulatory void created by the Comcast decision is FCC General Counsel Austin Schlick’s “Third Way” proposal [pdf], which, at its core, would reclassify broadband Internet as a telecommunications service rather than an information service, opening the content-cum-service providers to the specter of common carrier status, subject to heightened regulation by the FCC.

Without diving into an explanation of the Third Way and how it may or may not fly, the FCC might be on shaky legal ground if it reclassifies broadband by declaratory order rather than through rulemaking proceedings. As the CTIA points out in its comments to the FCC in opposition of regulation [pdf], reclassification of broadband from one regulatory regime to another is not the kind of mere statutory clarification for which the courts have approved declaratory action. Rather, the Administrative Procedure Act, and even a relatively generous interpretation of the Supreme Court’s seminal administrative law Chevron opinion, would likely require notice and comment rulemaking proceedings (like it did for initial classification of wireline broadband), by which the FCC can explain its change of course.

Should Wireless Be Different?

Much hubbub arose from Google and Verizon’s agreement that any legislated net neutrality rules should not include regulation of wireless services. What seems to be lacking from the lay commentary on this issue is the fact that wireline and wireless services are fundamentally different, from the FCC’s perspective. Wireless services require licensed spectrum to operate, and those licenses aren’t exactly easy or cheap to obtain. Because consumers have started using wireless broadband service to do the same things they do over wireline service, it’s difficult in that sense to justify disparate regulation. But the rules are different, and Congress has demanded that the FCC try to “reduce the regulatory burden” on wireless service providers, while subjecting them to limited common carrier regulations. So no matter if it makes sense today, the FCC’s starting point might have to be regulating wireless and wireline broadband differently.

What’s Next?

Some Democrats in Congress are calling for the FCC to go ahead with broadband reclassification so it can prevent ISPs from further limiting the Internet. Conservatives don’t want more regulation than already exists. Since this is a complex problem, it’s unfortunate for consumers and investors that we’re left waiting for the bureaucratic behemoths of Congress and the FCC to find the silver bullet, fearing the industry has hijacked the process. But what about a more moderate approach? One that doesn’t require codifying industry-tailored non-rules, but also doesn’t force the FCC into legal contortions it cannot sustain. Bob Sullivan suggests a moderate approach that could work through the lower echelons of the FCC while we’re waiting for the higher-ups to hash out a big-picture deal:

[Consumers can seek] guaranteed minimum service levels, and a real government resource for complaints…[The government] should quickly investigate and fine misbehavior by ISPs, such as … misleading consumers about available bandwidth.

The FCC has received over 110,000 comments on its “Open Internet” notice of proposed rulemaking that was posted in October 2009. There are clearly many difficult legal and social issues at stake. In the meantime, we can demand basic consumer protections and enforcement of existing rules.

July 20, 2010

FCC 706 Report Lends Support to Universal Service Reform

Filed under: Uncategorized — bergus @ 5:06 pm

The FCC today released its 143 page report on the status of advanced telecommunications deployment [pdf]. In the report, the FCC finds that 14 to 24 million Americans lack access to broadband service, with little hope for short-term improvement. In a separate statement [pdf], Chairman Genachowski emphasized the need to overhaul the Universal Service Fund in order to bankroll improved broadband infrastructure nationwide.

Additional analysis of the report, including comment in opposition to the FCC’s stance on providing service to underserved areas can be found at Multichannel News and Broadcasting and Cable.
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